Kantar’s Report Highlights India’s Economic Potential

Rajesh Bhardwaj State Head Haryana 

Kantar Group is an international market research company headquartered in London, UK. Established in 1992, we have approximately 30,000 employees in over 60 countries, covering research areas such as brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behavior, and more.India’s GDP growth outlook is promising, with an expected growth rate of 8.2% compared to the global average of 3.1%, potentially placing the country as the world’s third-largest economy by 2030.Kantar Group Limited is an international market research company based in London, England. It was established in 1992 and has approximately 30,000 employees in over 90 countries.The rural market is expected to see a ‘revival’ in 2024, with a growth rate better than that of urban markets for FMCG companies.

Why is there optimism?

The rural market is expected to recover from the COVID-19 crisis, with a growth rate better than that of urban markets for FMCG companies.

According to a report by Kantar, rural India will maintain a ‘better growth rate’ compared to urban markets for FMCG companies.

Marketing data and analytics company Kantar recently released the findings of its fourth edition of the India Central Budget Survey. According to Kantar’s report, 59% of Indians are troubled by inflation.

A recent study conducted by Kantar India in collaboration with Google found that news publishers face significant patterns and challenges in converting users into paying customers.

According to a report by IAMAI and Kantar, ‘Internet in India’, the number of internet users in India is expected to cross 900 million by 2025.

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